Abstract:
Kenya like most countries in Sub-Saharan Africa will continue to depend largely on
agriculture in the foreseeable future. Agricultural activities have however been shown to
create problems such as soil erosion, soil nutrient depletion and fuel wood and timber
shortages. These problems can be mitigated through planting of trees but this is hindered by
lack of availability and accessibility of tree seedlings to farmers. To identify the sources of
this marketing inefficiency, this study sought to investigate the influence of the existing
market environment on the performance and organization of the tree seedlings market. This
study was undertaken in the Kisumu and Nairobi districts of Kenya. Structured
questionnaires and interview schedules were used to collect both primary and secondary data
from a total sample size of sixty tree nurseries and nine organizations involved in the tree
nursery development process. Data analysis was done within the Structure Conduct and
Performance (SCP) modelling framework for performance and an Ordered Probit Model for
organization. The study revealed that the tree seedlings market has a monopolistically
competitive market structure comprising of several or many nursery operators/managers each
producing similar but slightly differentiated tree seedling species. Each nursery manager
/operator can set tree seedling prices on the basis of cost, demand and market without
affecting the tree seedlings market as a whole. However the market has tendencies towards
perfect competition in Kisumu and oligopolistic competition in Nairobi where central
nurseries control most of the output and utilize non price competition (product development
and advertising) and low prices. Cost plus pricing mechanism is utilised by all nursery
operators and managers although there is no market leader for price leadership. Both markets
comprise of a high proportion of decentralized nurseries managed by men aged between 30-
50 years with primary and secondary education. The market offers 10-30 species comprising
of exotic, medicinal and indigenous species in three sizes (Transplanting, medium and
landscaping). Decentralized nurseries offer all three sizes with landscaping services while
central nursery managers offer transplanting and medium sized tree seedlings with extension
services. Hard support is provided through collaboration, contracting and use of local
materials while soft support is provided through interactive extension and media. Main
barrier to entry is access to capital. The overall market efficiency of the tree seedlings market
is 54% and is influenced by both production and market aspects while the organization of the
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market is influenced by prices and infrastructure. Production (sourcing of soil, manure, seeds,
polytubes and implements) and management constraints (pest and disease control and
funding shortages) still continue to plague the production of tree seedlings. These issues can
be addressed through formulation of policies to ensure the provision of security,
infrastructure, market information, credit and capacity building opportunities for
entrepreneurs to ensure a sustainable supply of tree seedlings to farmers.