Browsing by Author "KOKWON JEMATIA WINNIE"

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    EFFECTS OF INTRINSIC AGRIPRENEURIAL DRIVERS ON PERFORMANCE OF YOUTH-BASED FRUIT BUSINESSES IN NAKURU COUNTY
    (Egerton University, 2024-10) KOKWON JEMATIA WINNIE
    In recent times, where white collar job opportunities have become a rare site to encounter, youth-based businesses have proven to be imminent solution to unemployment in Kenya. An example of such business are the youth-based fruit businesses which offer a good source of income to the youth. In Nakuru County, Kenya, youth-based fruit businesses have the potential to significantly contribute to local economies and reduce youth unemployment. Therefore, understanding the intrinsic drivers that motivate these young agripreneurs offers valuable insights into enhancing the youth-based fruit businesses performance and their sustainability. Therefore, this study explored the effects of intrinsic agripreneurial drivers which are psychological capital, social capital and entrepreneurial motivation, on the performance of youth-based fruit businesses in Nakuru County. The study employed a cross-sectional research design using semi-structured questionnaires. The study employed a multistage sampling procedure. Data was analyzed through the SPSS, STATA and WARP PLS applications. Fruit agripreneurs were found to exhibit higher levels of necessity motivation (64%) as compared to opportunity motivation (60%). This showed that majority youth are getting into agrienterpreneurship not because of the opportunities that lie in the sector but rather because they have lacked livelihood options in other sectors. The results showed that necessity motivation only slightly increased the chance that agribusiness owners would build resilience, relational social capital, and structural social capital. On the other hand, it was discovered that the growth of youth-based fruit agripreneurs' psychological and social capital in all of its aspects was linked to opportunity motivation. On the other hand, among fruit agripreneurs, necessity motivation was linked to a lower display of cognitive social capital and self-confidence. According to this research, opportunity-driven agripreneurs are more likely to possess the social and psychological capital needed for a successful firm. The partial mediating role of social and psychological capital on the relationship between opportunity motivation and financial performance was statistically established. This means that for opportunity motivated agripreneurs to achieve financial performance, they should apply social and psychological capital in their business operations. In this regard, the study recommends that initiatives such as trainings aiming to improve the psychological and social capital of youth agripreneurs to first and foremost enhance the opportunity orientation of the agripreneurs. This is because this study has affirmed that opportunity motivation buds all facets of psychological and social capital.