Customers' perception of brand personality: The case of Safaricom & Celtel

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dc.contributor.authorOle Naeku, Eric Simel
dc.date.accessioned2025-07-18T07:33:30Z
dc.date.available2025-07-18T07:33:30Z
dc.date.issued2006-08
dc.identifier.urihttp://41.89.96.81:4000/handle/123456789/2273
dc.language.isoen
dc.publisherEgerton University
dc.subjectBrand personality
dc.subjectSafaricom & Celtel
dc.titleCustomers' perception of brand personality: The case of Safaricom & Celtel
dc.typeThesis

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