Gathungu, Edith.,Ngenoh,Geoffrey.,Kiprop, S.K.Kariuki, Isaac Maina.2025-08-282025-08-282020-10DOI: https://dx.doi.org/10.4314/acsj.v28i1.9Shttp://41.89.96.81:4000/handle/123456789/3167enActors influencing the choice of marketing strategiesamong cassava microenterprises in KenyaArticle